Scope
Outlining where the company stands relative to its industry peers
To accurately define the company’s current digital status taking into account the industry specifics, brand positioning and applicable trends and provide a comprehensive understanding of an organisation’s digital landscape, outlining where the company stands relative to its industry peers, how it’s been positioned within the market, and where potential growth paths may be.
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Case study
Exposing Hidden Digital Financial Potential
Premises
Industry: Pet Care
Type of Business: B2C
Main Challenge: Multiple target companies appeared to be the best fit for the M&A deal.
Goal: Identify the right match in terms of digital potential to differentiate the best company from the top three contenders, all with similar performance on paper.
Applied Strategy: Conducted an in-depth Digital Due Diligence (DDD) on the target companies’ digital assets. Translated the value of each digital brand into financial terms to assess true digital potential.
Results
Discovered a hidden digital strength not reflected in financial statements:
One target company had 4.3x higher digital penetration, based on indexed keywords (by search engines).
This resulted in a higher future ROI from digital marketing (lower customer acquisition costs).
Increased the overall value of the target company by 17%, making it the most appealing deal with the best value for money.
When is recommended
Business circumstances
Well-established physical-first business model but recognized the need to create a digital business model
Planning the next phase of its digital transformation
Want to evaluate own digital assets, systems, and processes
Benefits
Helps you see your brand’s position in the competitive digital landscape and will show you potential directions where you need to double down to grow in digital.
Support in making informed decisions, optimizing digital assets and capabilities, identifying synergies, reducing risks, and capitalizing on growth opportunities within the digital landscape.
Helps identify the existing technological assets, potential areas for improvement, risks, and challenges associated with the transformation process.
Create a roadmap for successful digital transformation by highlighting areas where technology investments can optimize operations, improve customer engagement, drive innovation, and unlock new revenue streams.
Uncovers areas for improvement, identifies operational efficiencies, and checks compliance with data protection regulations.
Leads to optimization of internal digital operations and improved overall performance.
Examples
- A leading national distributor of automotive parts, strong in physical retail but lagging in digital, needed to improve its online presence. The DDD analysis highlighted an outdated e-commerce platform and inefficiencies in digital integration. Recommendations included revamping the e-commerce site with advanced features, integrating digital tools for better supply chain management, and deploying an omnichannel marketing strategy. These changes led to a 50% rise in online sales, a 30% increase in customer acquisition, and a 20% reduction in delivery times, effectively bridging the gap between physical and digital operations.
- A major home appliance retailer with a strong physical presence sought to enhance its market position through digital transformation. The DDD analysis revealed gaps in the retailer’s e-commerce strategy and customer data utilization. Recommendations included overhauling the online store with hyper personalized recommendations, implementing a CDP for improved customer insights, and developing a mobile app to unify in-store and online experiences. Additionally, data strategy was implemented to optimize inventory and predict market trends. These digital upgrades resulted in a 40% increase in online sales and a 35% boost in customer retention.
- In the highly competitive industrial automation sector, one major player struggled to keep pace with evolving digital trends and customer expectations. A digital due diligence (DDD) assessment revealed underutilized digital assets and outdated systems that hindered their ability to offer real-time monitoring solutions. By leveraging the findings, the company developed a high ROI digital business model incorporating IoT-enabled predictive maintenance services. This new approach not only reduced operational downtime for clients but also unlocked new revenue streams through subscription-based monitoring and analytics.
Approach
Our 3-pillar methodology is built to tackle the complexity of dynamic environments by investigating business critical aspects of digital growth to help companies in finding high ROI directions in their digital journeys.
- Digital trends and industry insights
An in-depth analysis showing how your current digital brand power is positioned against selected market players. - Marketing technology audit
An audit map showing where marketing technology needs to be updated or modified. - Brand Performance Audit
A data-driven analysis of your past performance that highlights both the operative and strategic measures to be considered for digital business development.
Outcome
- Mapping digital growth opportunities and finding areas where digital investments and initiatives can drive growth and expansion.
- Refining digital strategies and making informed (data-driven) decisions on how to differentiate digitally and gain a competitive edge.
- Assessing potential risks and challenges associated with the company's digital transformation or digital initiatives.
Process
01
Strategic kick-off workshop
To align on project goals and expectations, to set what needs to be done, by whom and by when. Identify the most promising companies.
02
Digital trends and industry insights
To assess key digital trends and evaluate your current digital brand power against selected market players, helping define relevant future directions (2 workshops).
03
Marketing technology audit
To evaluate whether your marketing technology stack has the right components and is configured effectively, identifying areas for updates or modifications (Multiple workshops depending on your current tech ecosystem).
04
Brand performance audit
To analyze your brand’s performance against industry benchmarks, highlighting strategic and operational opportunities as well as potential risks based on data-driven insights (2 workshops).
05
Strategic overview workshop
To present the results of your Digital Due Diligence and consider the next steps.
What to prepare
Please collect any available material on the following topics
Yearly Customer & User Persona Report
Customer Experience Map
Competitor Analysis
Technology Architecture Documentation
Access to/Overview of Digital Asset Libraries
Who needs to be involved
Decision-making
Chief Marketing Officer
Chief Information Officer
Chief Technology Officer
Chief Experience Officer
Operative support
Depending on the type and size of the project, may need to involve the
Marketing Department
Technology Department
Sales Department
Pricing
Guide assessment
Preliminary DDD
Comprehensive DDD
This is for you if
You are not sure about committing to a Digital Due Diligence, but you want to evaluate your company and compare it to industry benchmarks through our guided process.
You are okay with slightly self-biased results.
You are considering a Digital Due Diligence, but you want to get a sneak peek on high-level insights.
You don’t want to spend time on our guided self-assessment, as you prefer a fully outer perspective first.
You want to take your next strategic decision based on a comprehensive audit driven by data.
You wasted too much time and effort that didn’t bring the envisioned results, and you want to take your digital strategy to the next level.
Description
Guided Self-assessment findings on digital performance encompassing webpage performance, social media engagement, organic reach, and brand impact.
The streamlined version of our Digital Due Diligence service that you get in 48 hours.
It covers a high-level performance analysis in comparison to key industry competitors. This initial analysis leverages external data points and insights, so there is no need to share internal information or to provide access to internal data platforms.
Scope
Showcase your high-level digital performance (strengths and weaknesses)
To deliver a high-level overview of strategic opportunities and threats from a digital growth perspective, we will utilize industry benchmarks and external data insights. This analysis will be informed by comparative industry standards and broader market trends, rather than relying on internal data.
Key Deliverables
- Report highlighting high-Level strategic digital performance compared to industry benchmarks
- Industry digital growth report
- Competitive landscape high level overview
- Preliminary business case
- Digital trends and industry insights
- Macro opportunities and impact
- Digital landscape report
- Digital footprint report
- Growth technology audit
- Digital brand performance audit
- Strategic directions