About this whitepaper

As the automotive industry undergoes unprecedented transformation, digital innovation is redefining the landscape at an accelerated pace. Our Automotive Industry Digital Due Diligence 2024 provides a strategic lens for stakeholders aiming to navigate these changes and capitalize on emerging opportunities.

‍ This snapshot offers key trends and insights from our Comprehensive Digital Due Diligence of automotive brands. For a detailed analysis of the digital landscape within the automotive sector, including the 2024 rankings of the top 20 automotive brands and their performance compared to previous years, download the full report to gain a deeper understanding of the findings. ‍

‍ This analysis is based on data collected in March 2024, featuring the top 20 automotive brands as identified in Brand Finance’s Automotive Industry Report (2024). In contrast to our previous Digital Due Diligence (DDD) analysis, which used the 2022 rankings, the 2024 report reveals notable changes, with Land Rover and Haval exiting the list, and GMC and KIA taking their place._

‍ The white paper explores how effectively automotive brands leverage digital strategies to enhance their presence in the digital landscape, while also analyzing the relationship between brand value, digital initiatives, and performance outcomes. This overview captures the core pillars of a DDD, though a deeper analysis encompassing broader business data is required for a full understanding.

Social Media Landscape

Mercedes-Benz leads the automotive industry in social media presence, boasting the highest follower count, followed by BMW with a gap of 3 million.

Over the past year, social media followers across platforms grew by an average of 9.46%, with Instagram seeing the largest numerical increase of 20 million new users, while TikTok experienced the highest growth rate at 88.43%.

Webpage and organic performance

The average desktop performance score dropped by 16.18% from 69 to 58 points compared to 2023, while mobile performance saw a modest 5.18% increase, rising to 35 points.

SEO scores for both mobile and desktop improved by an average of 4.46% year-over-year, though 13 brands, including Chevrolet, experienced declines in desktop performance.

BYD stood out with the largest increase in authority score, reflecting growing digital influence, and also led in user experience.

Digital brand strength

In 2023, Hyundai, Toyota, Kia, and BMW emerged as the most impactful automotive brands, while Audi, Lexus, and Mercedes-Benz maintained consistent interest over the last two decades.

BYD and Tesla have experienced significant growth over the past decade, with BYD achieving a 26.87% CAGR and Tesla 15.87%, though BYD still trails in monthly search volume despite a 533.81% surge.

Overall, the top 20 automotive brands have grown in popularity by 7.69% year-over-year, with Toyota and Tesla leading in search volume.

The Digital Due Diligence 2024 full report not only provides an in-depth analysis of automotive brands but also ranks the top 20 most valuable brands based on their digital performance.

Which automotive brand will cross the finish line first?

Why you need this report

Gain access to comprehensive research and analysis that highlights the current digital landscape within the automotive sector.

Discover the key trends influencing consumer preferences and buying habits.

Explore the impact of social media on brand performance.