About this whitepaper

The Digital Due Diligence (DDD) analysis, conducted between July and September 2024, examines how leading beauty retail brands with a strong European market presence - Notino, Sephora, Dermstore, LookFantastic, and Douglas - strategically utilize digital channels to strengthen their visibility and secure top rankings.

Highlights

The beauty retail industry has shown strong global resilience, with sustained interest over the last 19 years, reflecting a dynamic and ever-evolving market.

Key players like Sephora and Notino lead in digital influence, with both brands maintaining a significant presence on Facebook and Instagram.

Most brands employ region-specific social media strategies to cater to local markets effectively.

Sephora excels in providing the best user experience, as evidenced by its high performance in Google’s speed and usability standards.

Despite some fluctuations in overall market interest, the digital presence and strategic execution of these brands remain crucial to their ongoing success.

Download the full report to discover how the five analyzed retail brands perform across key digital metrics and find out which brand is leading the digital race.

Which beauty retail brand will stand out from the crowd?

You can download and explore the full whitepaper by clicking the link.

About

Cognitive Creators is a digital transformation consultancy that helps global leaders and like-minded brands to transition into the digital future.

We have been challenging conventional business thinking and identifying new digital horizons by developing frameworks that make digital adoption intuitive and sustainable. Our approach makes building the path of change possible where others struggle to decipher the challenges that the digital world brings.